When it comes to designing a mobile app, user experience, and the user interface are the two most important things that have to be kept in mind. They are the most crucial aspect of designing an application. Availing of mobile app design services from an expert agency is always the best solution to skyrocket the download count of the app.

Let’s Explore Some Mobile App Design Tips –

1. The Cognitive Load Should be as Low as Possible :

The less confusion and fewer hassles a user faces while dealing with an app, the higher the chances of the app staying in the market. The difficulties in dealing with the app are known as the cognitive load and they should be as less as possible.

2. An Optimized Flow of Users :

Understanding how the users interact with the app is the most important thing to know for optimization. The designers and the developers should understand the goal of the users with respect to the entire user flow. This knowledge helps to identify the most common points of friction between the user and the app. Some of the popular ways to optimize the flow are

• Dividing the steps and the actions required from the side of the user into a number of subtasks.
• Putting the known information of the users to full use.
• Providing easy next steps.

3. Keep an impressive UI :

A mobile app with good and impressive looks is always preferred to an app with a heavy text design. A good UI design is also about cutting out irrelevant information and using only the relevant ones. If the space is too content-heavy, the users get overloaded with too much information. In addition to this, the images, icons, and buttons make it all the more complicated.

4. Navigation Should be Made Self-Evident :

Whatever cool features and intriguing content have been used in the app, will remain unknown to the users, if people are not able to find it out at all. Some of the rules for navigation are avoiding hidden navigation, having a consistent navigation feature, and communicating the current location. It is always good to use standard navigation patterns like the tab bar for IOS and the navigation drawer for Android.

5. Designing Finger-Friendly Tap Targets :

When there are some actionable elements in the mobile app, it is always good to make the targets big enough so that they are easy for the users to tap. According to the rule of thumb, the design controls that have a touch area of 7-10mm can be accurately tapped by a finger.

Tap targets of this size make the edges visible whenever they touch it. The elements should also not be located very close to each other and there should be proper spacing between the tap targets to ensure that there is no false input.

6. Design for interruption :

This is a very interesting feature all mobile apps should have. As in the present day world, we are all into multitasking, there may be several instances when the attention of the reader gets diverted somewhere else while going through the app. The designers should make it easier for the users to re-engage with the app after the interruption is cleared.

If you understand the basics of designing, these mobile app design tips can be really helpful for you! But, if you want to get it done by a professional, it is always better to get in touch with expert professionals providing graphic design services.

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Your brand identity helps you make it promptly recognizable to your customers. Customers will relate your brand identity with your product or service, and that identity is the connection between you and your customers, forms customer loyalty, and defines how your customers will perceive your brand. It acts as a catalyst that sparks the emotions you want your customers to have each time they interact with your product or services.

Building a brand is not an easy job and requires a solid plan in advance. This is where the branding design process from a brand design agency comes into action. The branding design process plays an important role in taking the brand identity of the organization to a great level through successive steps. This adds value to the brand and ultimately points it strongly in the minds of the customers.

There are 3 Steps that are the most important for a powerful branding design process and these steps have a great impact over a long period of time to build a brand.

What is the Brand Design Process? Simple Steps to Follow

Brand positioning

The first step in the Branding Design Process is to discuss and decide the position of the brand that the company wants to achieve. Brand Positioning is an act of creating a brand offer in such a way that it occupies a distinctive place and value in the mind of the targeted customer. This is a humongous task as the marketer has to research the positioning of each brand in the market and then find out the key factors. With these key factors, the brand can set a unique position in the mindset of the customers. This in turn will boost the brand and consequently will affect its performance of the brand.

Brand marketing

Once the brand positioning is decided, you need to carry out brand marketing to implement the positioning. The process involves marketing through several media vehicles and also implements ATL and BTL strategies so that you can reach the end customer. Apart from media vehicles, building brand value through marketing activities is also vital. Creativity and lots of research in your marketing communications can be also helpful in building value for the brand. Brand marketing is a crucial step in the Branding Design Process because it fills the gap between implementation and planning.

Brand Performance and Analysis

Once you have done with brand positioning and marketing, it is significant to analyze the brand and its performance in the market or industry. You can conduct Brand audits at regular intervals to check out the real performance of the brand and how it has benefited the organization. When compared to competitors, the right measures can be taken about the position of the brand. To do so, the leader of the company must uncover what is most vital for driving growth and understand how the product or service is viewed by consumers. In addition to this, an in-depth competitor analysis including a review of competitor websites, SEO, brand identities, and advertising, informs who they will compete with for market share, and what strategies to employ.

A brand identity is what isolates you from the competitors in the market and expresses to your customers who you are and what they can expect from working with you. If you are looking to place your brand in a top position, it is vital that you nail your brand identity and create one that portrays who you are to your customers. Brand design agency takes care of all the things for you from Logo to complete brand identity, They create a consistent system of brand elements that would get your brand long-term recognition. And now that you know how to add value to your brand, it’s time to start designing.

Hope you are now clear about what is brand design process. If you like the article do share it with your friends.

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The brand identity has the power to influence customers’ experiences. It subconsciously affects how the customer feels about the Brand Identity design. It is the sum total of the logo, perception, feel, and the message it delivers.

Process of Creating a Powerful Brand Identity Design.

Making a brand identity is not an easy task. It requires thinking and anticipation.

1. Research & Development

The process starts with answering the major questions like who are the target audience, who are the competitors, is it an existing brand? It is a crucial stage because it asks all the major questions. It helps in creating a brand persona and a comprehensive picture of the brand. Band identity is not all about what the brand wants to present but also what the brand customers want.

Through brand identity, the manufacturers try to reach their target customers. For the creation of brand identity, there is a need to know about the current state of the brand and how it would be perceived. A Brand Identity design must be different from its competitors.

2. Visual Creation

After all the information has been recorded it’s time to translate the information into a visual presentation. This information helps in getting the right brand image for the company. The brand identity design should be created in such a way that it speaks about the brand personality, its goals, and its value.

The challenge here is how to convey and develop these aspects into visuals. The goal of this step is to give life to the words. The basic idea is to convert the text information into visual concepts to which the target customer could connect.

3. Production

The real development of the identity starts at this stage. The logo, typography, color palettes, etc. are decided and then produced. The logo is the essence of the brand identity. It should be strong and powerful to communicate the brand’s message. A rough sketch of the logo is drawn. After the solid image is created, the color combination is decided.

A good color palette should be clean and accommodating. It should include the primary, complementary, and accent colors. Typography can be a difficult task with visual concepts. It should be in sync with the shape of the logo. The iconography is determined on the basis of the type of product or service offered, the industry, and the medium.

Brand Identity is all about presenting the brand to the market. The design information of a brand should provide for a consistent and cohesive presentation. The use of images, charts, photography, and graphics should be considered while developing the brand identity. Photos should not be used as backgrounds. You can also consider the apple logo designer apps.

4. Brand Style Guide

It will be disheartening if a beautifully designed powerful brand identity is unable to convey its message and is not used correctly. The brand style guide will be quite helpful in such situations. This includes clear and easy guidelines to follow for each part of the brand identity including examples and use cases. It also includes particular details and denotes as much information as needed. This will help in replicating the brand identity correctly.

Conclusion

A brand identity must be strong. It should have the potential to convey the right message. It should signal on the brand. Always strive for consistency and a good brand identity design.

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