Digital marketing analysts always seek new things and this is one of them how does the linear attribution model calculate credit? TopMostBlog always tries to give answers to the readers.
The Linear attribution model is a multi-touch attribution model that splits the conversion credit to all touchpoints in a customer journey.
Your marketing strategy can be enhanced with this model as is responsible for dividing the credit equally to each interaction or touch point during the customer journey.
How Does the Linear Attribution Model Calculate Credit?
If we have to choose from the 4 points below, we will choose the right answer number 2.
- More credit is given to interactions that happen closer in time to the conversion.
- Equal credit is assigned to all interactions that occurred before the conversion.
- All credit is assigned to the last interaction that led to a conversion like a closed won deal.
- 5% of the credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly.
The 2nd number is the right answer to this question.
A linear attribution model has its merits, it may not capture the nuances of customer behavior where certain touchpoints have a more significant impact than others.
What is a Linear Attribution Model?
A Linear Attribution Model is a type of attribution model that is used to distribute credit for a conversion or a sale across all touchpoints in a customer’s journey equally. Other attribution models give more weight to specific touchpoints.
Key characteristics of a Linear Attribution Model include Equal Weighting, Simplicity & Fairness.
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