Do you know about the benefits and loopholes of AI Writing Tools? Don’t worry, we will tell you everything here.
Copywriting plays a big role in boosting engagement and driving conversations. However, creating a noticeable copy is easier said than done especially if you already have a lot in hand or aren’t an experienced copywriter. This is where a tool can come to your rescue by blending the best of AI and copywriting whether you are writing product descriptions, social media ads, or e-commerce emails. If you are planning on considering an AI copywriter, then you have come to the right place.
Pros and Cons of AI Writing Tool
Today we are going to weigh down its advantages and disadvantages so that you can make an informed decision on whether it can benefit your website.
Advantages Of AI Copywriting
1. If you are planning on creating a lot of content but are running short of time, then an AI copywriting tool can have your back. These tools possess a deep understanding of context and nuance allowing them to generate unique content based on your requirements. The best thing about these AI-powered tools is that they learn from past mistakes which helps in the process of avoiding faults. By leveraging the power of AI copywriters, you can both increase productivity and save money in the process. You will be left with more free time to focus on macro-level tasks like developing your content strategy, tracking your KPIs, or conducting keyword research.
2. An AI writing tool can ensure greater consistency across your copy once you provide it with sufficient context. As a result, you will be able to generate more content that aligns with your desired tone of voice and stylistic choices. Coupled with an AI copywriter you can conform to the brand guidelines and churn out consistent content across various types of copy.
3. Gone are the days when you had to rack your brains to create unique content as an AI copywriter produces readymade results that can be further refined. This can be of great help while writing unique product descriptions sharing similar features. You can bank on AI copywriters to generate everything from marketing ideas to blog topics to get your creative juices flowing.
Limitations Of AI Copywriting
1. We humans have both conscious and subconscious minds but the AI tools operate within the specified boundaries of programming. This limits their creativity and prevents them from generating new concepts by themselves. You will have to feed in explicit instructions without which they won’t be able to come up with original ideas. Human intervention is necessary for the perfect copy without which the tools will simply repeat the last used resources to generate repetitive content.
2. Veteran copywriters use the power of words to appeal to the emotional side of people. This is where an AI copywriting tool struggles. However, massive development is taking place in this field and we can expect more effective and personalized copies to be generated using artificial intelligence.
3. AI tools tend to solely focus on phrases and keywords rather than taking a look at the bigger picture. Before writing compelling headlines, you need to know about your product’s worth and why customers will buy it. You will also have to rack your brain on things like customer service, pricing, delivery times, etc. which might not be possible for an AI-powered tool as it doesn’t have access to real-time data.
Conclusion
AI tools can produce high volumes of text but might not be always able to come up with original and brilliant results every time. But that is considered okay as they provide us with valuable content that we can refine quickly rather than having to work from scratch.
