E-commerce merchandising is the process of arranging, displaying, and managing your products in order to maximize sales and generate interest in your online store. In this article, you’ll learn about how to set up collections, rotate products, and use product tags to enhance on-site search and navigation.
Product tags enhance on-site search and navigation
The ability to enhance on-site search and navigation is vital to your online presence. Customers want to find what they are looking for quickly. If they cannot, your conversion rates will suffer. By enhancing on-site search, you can boost sales.
Product tags are a key component of on-site search. These tagging methods make it easier for customers to navigate your store and find what they need. Moreover, product tags can help you identify underperforming products. This means you can weed out the items you don’t want to sell. Likewise, tagging products allows you to target potential customers’ tastes.
When people are searching, they may enter a keyword into the search box. You can tag your products with keywords to improve their rankings. However, it’s not always easy to tag products accurately. Many tagging mistakes result in missed sales opportunities.
Shopify product tags help your store appear in search results. They increase your average basket size by 10 to 25%. Furthermore, they help you maintain a streamlined product catalog.
Collections make it easy for shoppers to browse your product catalog
Collections are a great way to organize your product catalog. They make it easier for shoppers to find and purchase the items they’re looking for. This is especially important for stores with large product lines.
Collections also provide a way to filter the products in your store by size, gender, or price. Customers can quickly find the items they’re looking for without having to scroll through hundreds of items.
Shopify offers collections for both automated and manual use. Automated collections are useful for stores with large catalogs. These collections can be updated automatically when new products are added. Manual collections give you more control over your collection, though.
Collections are one of the most important features of Shopify. If you have thousands of products, collections will help you stay on top of the game. Using them will not only help your shoppers find what they’re looking for, but it will also boost your sales.
When you create a collection, you’ll be able to add a description, image, and heading. You can also sort the products in your collection by price, order, or sort by the oldest item in your collection.
Traditional vs e-commerce merchandising
E-commerce merchandising is a powerful tool that helps companies ensure a consistent customer experience. It also plays an important role in boosting ROI. eCommerce merchandising relies on creative strategies and innovative techniques to persuade customers to buy.
Traditionally, retail merchandising involves physical displays. Merchandise is presented in an aesthetically pleasing manner. Products are displayed using a number of tactics, including lighting, signage, music, and product groupings. This is meant to attract shoppers’ attention and compel them to make a purchase.
When retailers open an online store, they are not required to display the same products to every customer. Rather, they can use an algorithm to suggest complementary items to the one they are looking at. Similarly, in-person retail relies on store associates to personalize the shopping experience.
Retailers also have the option to change the way they sell their merchandise, depending on the location of their store. For example, a large company may ship stock to an e-commerce site, whereas a smaller retailer may only have a store in a local area.
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