There are too many digital marketing strategies being touted in the market that are bound to overwhelm you. However, a digital marketing agency works on its strategy and perfects it before suggesting it to clients.
As the first step in this, it advises you on the products and services you plan to market, and more importantly, the demographics. Once you are clear on these, it is easy to formulate a digital marketing strategy that works.
The seasoned digital marketing leaders believe that digital strategy combined with astute planning figures high on priorities. When planning a digital marketing campaign, we take extra care and choose the best one that also features effective lead-generation activities.
Keeping the above in mind, here are six digital marketing strategies that will help you move your bottom line:
1. Being Agile is Important
There is no hard and fast formula for digital marketing, though it is no rocket science. However, it is more of a trial and error process, but having a proper plan in place is essential, which is possible by accommodating the following:
- Changing SEO patterns
- Forthcoming New Trends
- Having an effective content calendar
- Selecting the best social channels (not more than 2 or 3)
- The KPIs that need to be focused on
There is no fixed success strategy, and it needs to be tweaked often according to the circumstances. Keeping a hawk’s eye on the metrics (there are many tools for this) helps redefine goals accordingly if things don’t work as per plan.
The trick lies in identifying the target audience who buy the products and services regularly. While exploring demographics, the trick lies in understanding how they behave culturally, politically, and socially.
2. Keep the End Result in Mind
While placing emphasis on the product and the ‘numbers’ (profits) is very relevant, it should never be at the cost of forgetting the need fulfilled by the product or service.
A digital marketing agency will endeavor to reach out to the target audience and understand who you are marketing to, and why. Understanding the customer’s pain points helps deliver what exactly they are looking for.
3. Understanding How Content Helps with Lead Generation
While hot and cold leads are very relevant today, a sure-shot method that has been tested is relevant, written content, which needs to reach the target audience. The articles and blogs should always have CTA buttons leading to the website’s landing page, which helps with better conversion rates. Reports from entrepreneurs indicate that blogs are responsible for a positive ROI.
4. Giving Importance to Mobile Users
Reports from Statistica indicate that 4.78 billion mobile phone users are connected via the Internet worldwide as of 2020, and the figure is likely to keep increasing throughout 2021. Almost half the mobile phone users consult some social media platform or the other before shopping.
Whether it is about the new gym in town, the popular video game with over a million downloads, or restaurant ratings on Yelp, people turn to their mobile phones for ready information that can be accessed quickly, on the go.
Considering the above, it is crucial to go for a responsive design for the website. Here are some important points that matter:
- Optimizing the website for PCs and smartphones
- Using CTAs and clickable phone numbers
- Adding contact details and connecting them to Google Maps
- Making the web pages load super fast
- Adding reviews and testimonials of customers
5. Using Podcasts and Webinars
Another important digital marketing strategy is going on air via audio. Podcasts reach a significant number of people on the go. Live webinars are another hot favorite that draws people who promptly log in with the credentials provided and look forward to some valuable information. Using high-quality devices for recording and sharing relevant content with the target audience helps deliver the message.
6. Using Content Prudently
The content posted on social media and shared via emails needs to reflect your values and beliefs. Adding a personal touch to the content, whether written or visual, makes it more compelling. The brand’s mission should include educating and spreading the right word. When the content is SEO-optimized, it reaches the target audience; also, a video has mass appeal.
Summing it Up
Developing a marketing plan and strategy, including key performance indicators (KPIs) that match your business goals, is crucial. Understanding the objectives and goals before focusing on important metrics makes sense. However, you can’t do this alone. Instead, you need the industry expertise and deep knowledge of an agency that has worked with several clients with businesses similar to yours.
