Traditional or digital marketing methods bring you closer to the market. But these methods can only ascertain a temporary acceleration in your company’s productivity without any brand recognition. Effective advertisement ensures consumers’ long-lasting loyalty to the brand. As more people begin to trust your trademark as an authority, your business will become more successful. Flooding your landing page with the company’s name doesn’t work anymore. Search engine optimization helps to build brand awareness today and lift your company over your rivals. If you wish to survive the competition, you need to enhance your brand identity with the following techniques.
ENHANCE BRAND IDENTITY WITH SEO
It’s become impossible in today’s digital world to have a sustainable brand without a proper SEO strategy. Marketers focus on reshaping and polishing the brand’s identity to generate more traffic to its digital platforms. Here are some tips to utilize SEO to expand brand recognition:
1. A buyer persona helps find your niche:
Small businesses can benefit a lot by targeting a specific audience. A focused brand succeeds in connecting with the masses. A company can achieve this connectivity by optimizing its keywords for the target audience. Some 80% of consumers prefer brands with custom and focused content. People are more comfortable with companies that target their needs and demands specifically. Therefore, a buyer persona allows you to enhance your brand’s identity. Your entire marketing campaign rests on the knowledge of what kind of people you wish to attract. Find your key demographics to generate considerable organic traffic to your website.
2. Use long-tail keywords:
These keywords help you reach your target audience as they’re more specific. Long-tail keywords are more informative and navigation-friendly for your customers. They don’t cost that much but provide higher conversion rates. For instance, “buy milk” isn’t an image-enhancing or traffic-generating keyword. Instead, “buy homemade soy milk in Christchurch” is more search-engine-friendly. Conclusively, just by adding a few words, your keyword has become more effective.
3. Content wins the game these days:
Marketers and SEO specialists are high in demand for their services in uplifting bands’ popularity. Let’s take the example of businesses in New Zealand and their development roadmap. Companies there mostly benefit from SEO Auckland or Wellington-based agencies that deal with content creation and optimization. Such agencies focus on local SEO and increase brand recognition in specific regions. You can propagate brand awareness via content marketing. Publishing mundane and low-quality content doesn’t work anymore! People respond to realistic, conversational, and interactive content only. Such content doesn’t just satisfy readers’ need for information but also improves your search engine ranking. Content marketing strategies help companies generate nearly 70% more leads. Your blogs/articles contribute to your easy discovery on the internet.
4. Get as many quality links as you can:
Backlinks are votes of confidence from the internet, showing that your website possesses useful information. Undoubtedly, backlinks (a.k.a. inbound links or hyperlinks) play an essential role in bolstering your brand identity. Link-building allows you to gain a larger audience and enhance brand recognition. Content creation (e.g., infographics or case studies) helps you earn these backlinks. Writing guest blogs and participating in interviews also allows you to get high-quality hyperlinks.
5. Build a transparent presence:
Advertising isn’t enough if you wish to create a permanent relationship with your customers. Half of the internet users interact with more than three brands on social networking websites. A company must maintain its online image by utilizing the omnichannel marketing approach. Finding unique ways for your organization to represent your company is essential for brand awareness. In the digital world of anonymous communication, shared values help people connect with a specific brand. These values are the primary reasons for more than 60% of consumers to purchase from a company. Hence, organizations need to be transparent and environmentally friendly for a positive brand picture.
6. Your brand’s logo and catchphrase:
Your company’s tagline or trademark catchphrase represents its ambitions and objectives. These taglines are easily identifiable and quick to be memorized. These phrases must be concise, clear-cut, and appealing to the masses. Having a company mascot or a brand ambassador also makes your brand appear with much positivity. Designing a recognizable logo is indispensable for you if your company seeks international attention. Just visit 99designs and create an awesome logo!
7. Enhance the customer’s experience as well:
Let’s talk about more on-page search engine optimization. We’ve discussed how people prefer websites with interactive content. This content should be more than mere textual data. Use images, videos, and infographics to communicate with your niche market. Videos are becoming essential for marketing. They increase your site’s chances to appear on the 1st page of Google search results. Enhance your brand image by improving a customer’s experience on your website. Slow-loading pages increase your bounce rate and lessen the web traffic. Tools such as PageSpeed Insights let you analyze your domain’s general performance on mobile and desktop devices.
Conclusion
People prefer the brands they trust. Building your brand identity makes people comfortable with your company’s name. A 2013 Nielsen survey shows that people are more likely to buy new products launched by familiar brands. Your brand’s popularity is a continuous advertisement of your products. That’s why enhancing brand identity is essential to increase your digital traffic. Trust plays a vital role in people’s purchasing decisions. SEO helps you manipulate this trust in your favor and convince the masses to choose your brand over rivals’. These tips teach you how to make your brand different and more identifiable than other brands for improved traffic generation.
